People -
The Many Faces of Chrysler Heritage

For nearly three quarters of a century, one of the world's most revered brands of automobiles bore the same name as the company that produced it and the man who created both -- Chrysler. Even before Walter P. Chrysler entered the auto industry, it was populated by brilliant inventors, shrewd businessmen and dynamic salesmen who were to become inextricably linked to the Chrysler name through the acquisitions and mergers that have always been an integral part of the evolution of the automotive industry.