Inspired design and the art of driving

Throughout the '70s and '80s, Chrysler designers and engineers struggled with the necessity of downsizing amid the exigencies of an ever-changing marketplace. But brighter years were just ahead.

In 1985 Tom Gale became Chrysler's fifth Vice President of Design and, like Exner before him, immediately embarked on the creation of an extensive series of "concept cars" to explore new design directions, leading to the introduction of the innovative "cab-forward" Chrysler vehicles in 1993. With their innovative packaging, sleek, sculptural shapes, raked stance and steeply sloped windshields, these cars optimized their advanced front-wheel drive technology. Refined under John Herlitz, Gale's successor, these cars brought high style back into Chrysler's vocabulary.

Throughout the 80-year history of the marque, style and engineering have repeatedly gone hand-in-hand at Chrysler. Exner's very first "idea car," the K-310, was specially designed to showcase the company's new hemispherical combustion chamber V-8. In similar fashion, the new Chrysler 300C celebrates the return of the famed Hemi engine and rear-wheel drive to the Chrysler car. Designed under the dedicated leadership of Trevor Creed, Senior Vice President—Design, and sporting many of the design cues that have distinguished Chrysler vehicles through the years—prominent grillework, full wheel openings, and a "noble" stance—the 300 is the latest in the long lusty lineage of stylish automobiles.

Clearly, the Art of Driving is ready for a new generation of Chrysler owners and enthusiasts.

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